• Making Amazon Work For Your Brand
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Natalie Ricardo
Posted by Natalie Ricardo
February 9, 2024

The Amazon Buy Box Algorithm Explained: How to Win the Buy Box on Amazon 

We get a lot of questions from new Amazon sellers about the buy box. As an agency, we look at the buy box daily, but we know most consumers have no idea who they’re purchasing from,...

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Natalie Ricardo
Posted by Natalie Ricardo
November 13, 2023

Generating 5-Star Reviews: Understanding Amazon Review Community Guidelines 

Any Amazon seller will tell you that customer reviews improve conversion rates. Consumers are much more likely to trust a brand and its products if there have been positive reviews left by past customers. In fact,...

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Natalie Ricardo
Posted by Natalie Ricardo
September 28, 2023

Prime Big Deal Days and Amazon Turkey 5: What is the Best Q4 Strategy? 

In Q4, Amazon sellers are not only managing their brands through the busiest time of year, but also have the chance to participate in a Prime shopping event. Last week, Amazon shared that Prime Big Deal...

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Natalie Ricardo
Posted by Natalie Ricardo
September 19, 2023

What is Seller Fulfilled Prime? How FBM Sellers Can Offer Prime Fulfillment

Seller Fulfilled Prime (SFP) is a program offered to Amazon sellers that offers prime badging on merchant fulfilled orders. FBM Sellers are eligible but must apply and be accepted to the program and meet strict shipping...

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Natalie Ricardo
Posted by Natalie Ricardo
September 6, 2023

Fulfilled by Amazon vs Fulfilled by Merchant: Is FBA Really Better? 

As an Amazon agency, many clients ask us about Fulfilled by Merchant (FBM) versus Fulfilled by Amazon (FBA). There are certain circumstances where we recommend FBA, and others where we recommend FBM; it really depends on...

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Natalie Ricardo
Posted by Natalie Ricardo
July 18, 2023

Amazon Day 2023: Prime Week Trends and Takeaways

Amazon’s annual Prime Week has famously brought consumers online in masses since the retail giant announced the shopping event back in 2015. The two-day savings special generates buzz amongst ecommerce brands months in advance, ensuring companies...

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Run AMZ Staff
Posted by Run AMZ Staff
February 26, 2023

New FBA Capacity Limits Launching March 1, 2023  

Exciting changes are coming to Fulfilled by Amazon (FBA) Capacity limits for seller central accounts.  These changes were recently announced by Amazon and take effect 3/1/23.   What is Changing:   Historically Amazon applied two limits simultaneously on...

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Run AMZ Staff
Posted by Run AMZ Staff
June 6, 2019

Video - The Perfect Amazon Listing

Over 50% of online searches for products begin on Amazon. With all that attention and traffic, effective product pages are critical for brands. At Run AMZ, we work tirelessly on behalf of our clients and their...

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Run AMZ Staff
Posted by Run AMZ Staff
May 22, 2019

Video - Amazon as a Branding Tool

Brands all across the world are asking themselves how eCommerce marketplaces, specifically Amazon, fit into their go-to-market strategy. How can Amazon coexist and reinforce a Brand’s global strategy and help build the total market for its...

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Run AMZ Staff
Posted by Run AMZ Staff
May 9, 2019

Video - Controlling Price on Amazon

Retail pricing problems on Amazon have plagued manufacturers for years. In this video, we discuss how brands can use MAP pricing, authorized reseller programs and a deep understanding of their distribution networks to control price on...

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Run AMZ Staff
Posted by Run AMZ Staff
May 9, 2019

Amazon Prime Day Series (Part 4 of 4) - Game Planning

With something as big as Amazon Prime Day, ultimate success comes down to preparation. With the four strategies outlined in our previous entry in our Prime Day Series, we’re going to dive right in and unpack how brands...

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Run AMZ Staff
Posted by Run AMZ Staff
May 7, 2019

Amazon Prime Day Series (Part 3 of 4) - Strategies for Prime Day

Now that we’ve gone through and looked at the history of Prime Day and made some predictions for the event, it’s time to look at the different strategies a brand can take to maximize the event. Prime Day is massive....

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Run AMZ Staff
Posted by Run AMZ Staff
April 29, 2019

Amazon Prime Day Series (Part 2 of 4) - Predictions

In this second installment of our four-part Amazon Prime Day series, we’re going to attempt to predict a few things that Amazon will do for this year’s Prime Day. As we make my predictions, we’ll grade...

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Run AMZ Staff
Posted by Run AMZ Staff
April 19, 2019

"The Great Enabler" - How Jeff Bezos used his Letter to Shareholders to fight back

On Thursday, April 11th, Amazon released its annual letter to shareholders from Founder and CEO Jeff Bezos. Today, we’re going to break down the letter and dive into the obvious and subtle messaging Mr. Bezos used...

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Run AMZ Staff
Posted by Run AMZ Staff
April 17, 2019

Amazon Prime Day Series (Part 1 of 4) - The History of Prime Day

Baseball is back, vacations are planned, gas prices are going up and spring is transitioning into summer, so it’s time to start thinking about everyone’s new favorite holiday, Amazon Prime Day. As both shoppers and sellers,...

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Run AMZ Staff
Posted by Run AMZ Staff
April 14, 2019

VIDEO - Branding with Amazon Content

Over 50 percent of online product searches in the US are starting on Amazon.com.  For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So,...

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Run AMZ Staff
Posted by Run AMZ Staff
March 27, 2019

VIDEO – Amazon Vendor Central vs Seller Central

With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth...

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Run AMZ Staff
Posted by Run AMZ Staff
March 12, 2019

Did Amazon Really Cut-off Thousands of 1P Vendors?

A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands...

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