VIDEO - Branding with Amazon Content
Over 50 percent of online product searches in the US are starting on Amazon.com. For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So,...
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VIDEO – Amazon Vendor Central vs Seller Central
With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth...
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Did Amazon Really Cut-off Thousands of 1P Vendors?
A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands...
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Can I Ask for Buyer Feedback?
Reviews are essential to your Amazon store for a few reasons: they help increase your Seller Authority, they help increase your conversiorate, and they help inform potential customers. Amazon has been more and more restrictive about...
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Why You Should Hire an Amazon Agency
Amazon agencies are cropping up, should you hire one? Amazon was built for folks that wanted to sell their own products. Everything about Amazon – to an extent – has been created with small business owners...
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Amazon Transparency Tracking
Amazon Takes One More Step Against Counterfeit Products Amazon has long been a champion of the brands that choose to sell through the ecommerce platform, and now they are making it even easier for brands to ensure...
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Amazon Makes Move Towards Off-Amazon Advertising
Amazon is Making Advertising Moves It’s no secret that Amazon is trying to take over the world. Now it is moving into digital advertising. Recently, Bloomberg reported that Amazon stopped buying a type of ad from Google, and...
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Online Losses Cost Walmart Heirs $14 Billion
Is the largest indicator of Amazon’s health Walmart’s losses? As Amazon dominated Q4 online – with over 85% of all online transactions – Walmart seemed to hold its own with around 4% of all online sales....
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Amazon Announces Shipping with Amazon
Shipping With Amazon In a rather anticipated move, Amazon announced that they will be trying out their Shipping with Amazon in Los Angeles with plans to expand to other US cities within the year. Amazon has already...
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Amazon Furniture Sales Grow by 33%
Millennial Families Furnishing Homes Help Amazon Furniture Sales Increase Amazon has doubled down on two things that have helped increase sales in the Furniture category: branding its own lines of home furnishings – Stone & Beam...
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Amazon Grabs 4% of US Retail Sales
Amazon spent 2017 setting and breaking records, exceeding expectations, and adding to its titanic weight. Record single day sales for Prime Day were topped on Cyber Monday. The Thanksgiving Weekend and Holiday season saw around 89%...
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Amazon Grows Grocery by 33%
Amazon Online Grocery Sales Over $1.5 Billion In a year of massive gains for Amazon, is it any wonder that their online Grocery sales grew by 33%, or $495 million in the same year that they...
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Amazon Grows in Consumer Electronics
When you have the corner on a market, you’d expect some of your numbers to dip from time to time, but like stock in guns and gold, Amazon keeps growing it’s consumer electronics. This year, they were...
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Amazon Nearly Doubles Luxury Beauty Sales
Luxury Beauty Sales Up $188 million over 2016 At 47% growth YoY, the Luxury Beauty category saw the most year-over-year growth for Amazon in 2017. Lending credence to the idea that Amazon is a transactional marketplace, the Luxury...
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