Video - The Perfect Amazon Listing
Over 50% of online searches for products begin on Amazon. With all that attention and traffic, effective product pages are critical for brands. At Run AMZ, we work tirelessly on behalf of our clients and their...
Read More
Video - Amazon as a Branding Tool
Brands all across the world are asking themselves how eCommerce marketplaces, specifically Amazon, fit into their go-to-market strategy. How can Amazon coexist and reinforce a Brand’s global strategy and help build the total market for its...
Read More
Video - Controlling Price on Amazon
Retail pricing problems on Amazon have plagued manufacturers for years. In this video, we discuss how brands can use MAP pricing, authorized reseller programs and a deep understanding of their distribution networks to control price on...
Read More
VIDEO - Branding with Amazon Content
Over 50 percent of online product searches in the US are starting on Amazon.com. For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So,...
Read More
VIDEO – Amazon Vendor Central vs Seller Central
With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth...
Read More