Generating 5-Star Reviews: Understanding Amazon Review Community Guidelines
Any Amazon seller will tell you that customer reviews improve conversion rates. Consumers are much more likely to trust a brand and its products if there have been positive reviews left by past customers. In fact,...
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Prime Big Deal Days and Amazon Turkey 5: What is the Best Q4 Strategy?
In Q4, Amazon sellers are not only managing their brands through the busiest time of year, but also have the chance to participate in a Prime shopping event. Last week, Amazon shared that Prime Big Deal...
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What is Seller Fulfilled Prime? How FBM Sellers Can Offer Prime Fulfillment
Seller Fulfilled Prime (SFP) is a program offered to Amazon sellers that offers prime badging on merchant fulfilled orders. FBM Sellers are eligible but must apply and be accepted to the program and meet strict shipping...
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Fulfilled by Amazon vs Fulfilled by Merchant: Is FBA Really Better?
As an Amazon agency, many clients ask us about Fulfilled by Merchant (FBM) versus Fulfilled by Amazon (FBA). There are certain circumstances where we recommend FBA, and others where we recommend FBM; it really depends on...
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Amazon Day 2023: Prime Week Trends and Takeaways
Amazon’s annual Prime Week has famously brought consumers online in masses since the retail giant announced the shopping event back in 2015. The two-day savings special generates buzz amongst ecommerce brands months in advance, ensuring companies...
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Video - The Perfect Amazon Listing
Over 50% of online searches for products begin on Amazon. With all that attention and traffic, effective product pages are critical for brands. At Run AMZ, we work tirelessly on behalf of our clients and their...
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Video - Amazon as a Branding Tool
Brands all across the world are asking themselves how eCommerce marketplaces, specifically Amazon, fit into their go-to-market strategy. How can Amazon coexist and reinforce a Brand’s global strategy and help build the total market for its...
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Video - Controlling Price on Amazon
Retail pricing problems on Amazon have plagued manufacturers for years. In this video, we discuss how brands can use MAP pricing, authorized reseller programs and a deep understanding of their distribution networks to control price on...
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Amazon Prime Day Series (Part 4 of 4) - Game Planning
With something as big as Amazon Prime Day, ultimate success comes down to preparation. With the four strategies outlined in our previous entry in our Prime Day Series, we’re going to dive right in and unpack how brands...
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Amazon Prime Day Series (Part 3 of 4) - Strategies for Prime Day
Now that we’ve gone through and looked at the history of Prime Day and made some predictions for the event, it’s time to look at the different strategies a brand can take to maximize the event. Prime Day is massive....
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Amazon Prime Day Series (Part 2 of 4) - Predictions
In this second installment of our four-part Amazon Prime Day series, we’re going to attempt to predict a few things that Amazon will do for this year’s Prime Day. As we make my predictions, we’ll grade...
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"The Great Enabler" - How Jeff Bezos used his Letter to Shareholders to fight back
On Thursday, April 11th, Amazon released its annual letter to shareholders from Founder and CEO Jeff Bezos. Today, we’re going to break down the letter and dive into the obvious and subtle messaging Mr. Bezos used...
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Amazon Prime Day Series (Part 1 of 4) - The History of Prime Day
Baseball is back, vacations are planned, gas prices are going up and spring is transitioning into summer, so it’s time to start thinking about everyone’s new favorite holiday, Amazon Prime Day. As both shoppers and sellers,...
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VIDEO - Branding with Amazon Content
Over 50 percent of online product searches in the US are starting on Amazon.com. For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So,...
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VIDEO – Amazon Vendor Central vs Seller Central
With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth...
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Did Amazon Really Cut-off Thousands of 1P Vendors?
A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands...
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Amazon Transparency Tracking
Amazon Takes One More Step Against Counterfeit Products Amazon has long been a champion of the brands that choose to sell through the ecommerce platform, and now they are making it even easier for brands to ensure...
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Online Losses Cost Walmart Heirs $14 Billion
Is the largest indicator of Amazon’s health Walmart’s losses? As Amazon dominated Q4 online – with over 85% of all online transactions – Walmart seemed to hold its own with around 4% of all online sales....
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