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Amazon Insights

Run AMZ Staff
Posted by Run AMZ Staff
June 6, 2019

Video - The Perfect Amazon Listing

Over 50% of online searches for products begin on Amazon. With all that attention and traffic, effective product pages are critical for brands. At Run AMZ, we work tirelessly on behalf of our clients and their...

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Run AMZ Staff
Posted by Run AMZ Staff
May 22, 2019

Video - Amazon as a Branding Tool

Brands all across the world are asking themselves how eCommerce marketplaces, specifically Amazon, fit into their go-to-market strategy. How can Amazon coexist and reinforce a Brand’s global strategy and help build the total market for its...

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Run AMZ Staff
Posted by Run AMZ Staff
May 9, 2019

Video - Controlling Price on Amazon

Retail pricing problems on Amazon have plagued manufacturers for years. In this video, we discuss how brands can use MAP pricing, authorized reseller programs and a deep understanding of their distribution networks to control price on...

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Run AMZ Staff
Posted by Run AMZ Staff
May 9, 2019

Amazon Prime Day Series (Part 4 of 4) - Game Planning

With something as big as Amazon Prime Day, ultimate success comes down to preparation. With the four strategies outlined in our previous entry in our Prime Day Series, we’re going to dive right in and unpack how brands...

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Run AMZ Staff
Posted by Run AMZ Staff
May 7, 2019

Amazon Prime Day Series (Part 3 of 4) - Strategies for Prime Day

Now that we’ve gone through and looked at the history of Prime Day and made some predictions for the event, it’s time to look at the different strategies a brand can take to maximize the event. Prime Day is massive....

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Run AMZ Staff
Posted by Run AMZ Staff
April 29, 2019

Amazon Prime Day Series (Part 2 of 4) - Predictions

In this second installment of our four-part Amazon Prime Day series, we’re going to attempt to predict a few things that Amazon will do for this year’s Prime Day. As we make my predictions, we’ll grade...

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Run AMZ Staff
Posted by Run AMZ Staff
April 19, 2019

"The Great Enabler" - How Jeff Bezos used his Letter to Shareholders to fight back

On Thursday, April 11th, Amazon released its annual letter to shareholders from Founder and CEO Jeff Bezos. Today, we’re going to break down the letter and dive into the obvious and subtle messaging Mr. Bezos used...

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Run AMZ Staff
Posted by Run AMZ Staff
April 17, 2019

Amazon Prime Day Series (Part 1 of 4) - The History of Prime Day

Baseball is back, vacations are planned, gas prices are going up and spring is transitioning into summer, so it’s time to start thinking about everyone’s new favorite holiday, Amazon Prime Day. As both shoppers and sellers,...

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Run AMZ Staff
Posted by Run AMZ Staff
April 14, 2019

VIDEO - Branding with Amazon Content

Over 50 percent of online product searches in the US are starting on Amazon.com.  For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So,...

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Run AMZ Staff
Posted by Run AMZ Staff
March 27, 2019

VIDEO – Amazon Vendor Central vs Seller Central

With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth...

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Run AMZ Staff
Posted by Run AMZ Staff
March 12, 2019

Did Amazon Really Cut-off Thousands of 1P Vendors?

A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands...

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Run AMZ Staff
Posted by Run AMZ Staff
July 7, 2018

Amazon Transparency Tracking

Amazon Takes One More Step Against Counterfeit Products Amazon has long been a champion of the brands that choose to sell through the ecommerce platform, and now they are making it even easier for brands to ensure...

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Run AMZ Staff
Posted by Run AMZ Staff
May 3, 2018

Online Losses Cost Walmart Heirs $14 Billion

Is the largest indicator of Amazon’s health Walmart’s losses? As Amazon dominated Q4 online – with over 85% of all online transactions – Walmart seemed to hold its own with around 4% of all online sales....

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Run AMZ Staff
Posted by Run AMZ Staff
April 26, 2018

Amazon Announces Shipping with Amazon

Shipping With Amazon In a rather anticipated move, Amazon announced that they will be trying out their Shipping with Amazon in Los Angeles with plans to expand to other US cities within the year. Amazon has already...

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Run AMZ Staff
Posted by Run AMZ Staff
March 10, 2018

Amazon Furniture Sales Grow by 33%

Millennial Families Furnishing Homes Help Amazon Furniture Sales Increase Amazon has doubled down on two things that have helped increase sales in the Furniture category: branding its own lines of home furnishings – Stone & Beam...

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Run AMZ Staff
Posted by Run AMZ Staff
February 14, 2018

Amazon Grabs 4% of US Retail Sales

Amazon spent 2017 setting and breaking records, exceeding expectations, and adding to its titanic weight. Record single day sales for Prime Day were topped on Cyber Monday. The Thanksgiving Weekend and Holiday season saw around 89%...

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Run AMZ Staff
Posted by Run AMZ Staff
February 9, 2018

Amazon Grows Grocery by 33%

Amazon Online Grocery Sales Over $1.5 Billion In a year of massive gains for Amazon, is it any wonder that their online Grocery sales grew by 33%, or $495 million in the same year that they...

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Run AMZ Staff
Posted by Run AMZ Staff
January 3, 2018

Amazon Grows in Consumer Electronics

When you have the corner on a market, you’d expect some of your numbers to dip from time to time, but like stock in guns and gold, Amazon keeps growing it’s consumer electronics. This year, they were...

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