Video - The Perfect Amazon Listing
Over 50% of online searches for products begin on Amazon. With all that attention and traffic, effective product pages are critical for brands. At Run AMZ, we work tirelessly on behalf of our clients and their...
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Video - Amazon as a Branding Tool
Brands all across the world are asking themselves how eCommerce marketplaces, specifically Amazon, fit into their go-to-market strategy. How can Amazon coexist and reinforce a Brand’s global strategy and help build the total market for its...
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Video - Controlling Price on Amazon
Retail pricing problems on Amazon have plagued manufacturers for years. In this video, we discuss how brands can use MAP pricing, authorized reseller programs and a deep understanding of their distribution networks to control price on...
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Amazon Prime Day Series (Part 4 of 4) - Game Planning
With something as big as Amazon Prime Day, ultimate success comes down to preparation. With the four strategies outlined in our previous entry in our Prime Day Series, we’re going to dive right in and unpack how brands...
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Amazon Prime Day Series (Part 3 of 4) - Strategies for Prime Day
Now that we’ve gone through and looked at the history of Prime Day and made some predictions for the event, it’s time to look at the different strategies a brand can take to maximize the event. Prime Day is massive....
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Amazon Prime Day Series (Part 2 of 4) - Predictions
In this second installment of our four-part Amazon Prime Day series, we’re going to attempt to predict a few things that Amazon will do for this year’s Prime Day. As we make my predictions, we’ll grade...
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"The Great Enabler" - How Jeff Bezos used his Letter to Shareholders to fight back
On Thursday, April 11th, Amazon released its annual letter to shareholders from Founder and CEO Jeff Bezos. Today, we’re going to break down the letter and dive into the obvious and subtle messaging Mr. Bezos used...
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Amazon Prime Day Series (Part 1 of 4) - The History of Prime Day
Baseball is back, vacations are planned, gas prices are going up and spring is transitioning into summer, so it’s time to start thinking about everyone’s new favorite holiday, Amazon Prime Day. As both shoppers and sellers,...
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VIDEO - Branding with Amazon Content
Over 50 percent of online product searches in the US are starting on Amazon.com. For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So,...
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VIDEO – Amazon Vendor Central vs Seller Central
With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth...
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Did Amazon Really Cut-off Thousands of 1P Vendors?
A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands...
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Why You Should Hire an Amazon Agency
Amazon agencies are cropping up, should you hire one? Amazon was built for folks that wanted to sell their own products. Everything about Amazon – to an extent – has been created with small business owners...
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Amazon Transparency Tracking
Amazon Takes One More Step Against Counterfeit Products Amazon has long been a champion of the brands that choose to sell through the ecommerce platform, and now they are making it even easier for brands to ensure...
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Amazon Makes Move Towards Off-Amazon Advertising
Amazon is Making Advertising Moves It’s no secret that Amazon is trying to take over the world. Now it is moving into digital advertising. Recently, Bloomberg reported that Amazon stopped buying a type of ad from Google, and...
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Amazon Announces Shipping with Amazon
Shipping With Amazon In a rather anticipated move, Amazon announced that they will be trying out their Shipping with Amazon in Los Angeles with plans to expand to other US cities within the year. Amazon has already...
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