Brands all across the world are asking themselves how eCommerce marketplaces, specifically Amazon, fit into their go-to-market strategy. How can Amazon coexist and reinforce a Brand’s global strategy and help build the total market for its products as well as its brand? Amazon is many things, it isn’t is a brand building platform. Amazon at its core is the greatest …
Video – Controlling Price on Amazon
Retail pricing problems on Amazon have plagued manufacturers for years. In this video, we discuss how brands can use MAP pricing, authorized reseller programs and a deep understanding of their distribution networks to control price on Amazon.
VIDEO – Branding with Amazon Content
Over 50 percent of online product searches in the US are starting on Amazon.com. For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So, it’s more important than ever for manufacturers to take control of their product content on the Amazon platform. Often, clients come to me …
VIDEO – Amazon Vendor Central vs Seller Central
With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth of online marketplaces over the last five years raises serious questions for many manufacturers. We are often asked: “should I sell TO Amazon, or …
