Amazon Makes Move Towards Off-Amazon Advertising

In Advertising on Amazon by Corey ThomasLeave a Comment

Amazon is Making Advertising Moves It’s no secret that Amazon is trying to take over the world. Now it is moving into digital advertising. Recently, Bloomberg reported that Amazon stopped buying a type of ad from Google, and now it is being reported that amazon is set to roll out its own remarketing product. This is in the wake of …

What is Amazon SEO?

In Advertising on Amazon, Listing Optimization & Marketing by Corey ThomasLeave a Comment

What is Amazon SEO? SEO stands for search engine optimization, and since Amazon utilizes a different algorithm than Google or Bing, we use the term Amazon SEO. Basically, Amazon SEO is SEO that assumes transactions. The optimization that takes place under this assumption is then almost purely informational, hence product listings with product dimensions and bulleted feature lists. Question queries …

How do I Setup Advertising on Amazon?

In Advertising on Amazon by Corey ThomasLeave a Comment

How Do I Setup Advertising on Amazon? Luckily, setting up advertising on Amazon is pretty straight forward. Login to your Seller Central account Click on Advertising on the upper navigation Click on Create New Campaign Name the campaign after the product you wish to advertise like this:“Product Name” Select the Manual radio button Click Continue Name this ad campaign the …

What is Amazon Brand Registry?

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What is Amazon Brand Registry? Amazon Brand Registry is a program for Seller Central brands that own their trademark and want access to some exclusive features like Enhanced Brand Content, videos in their product listings, Headline Ads, and Storefronts as well as increased protection for your trademarks and products. Luckily, the process is fairly straightforward, doesn’t cost anything extra, and …

Advertising on Amazon: What is ACoS?

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What is ACoS? If you’ve looked at your ad campaigns, you’ve more than likely seen your ACoS. But what is your ACoS? It stands for Average Cost of Sale.  As a math equation: ACoS = (Adspend / Sales)*100 ACoS tells you how much money you are spending on advertising in order to sell a product. It can be calculated per …

Advertising on Amazon: Exact Campaigns

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Exact Campaigns Exact campaigns are the most important Amazon Sponsored Product campaign you can set up. While Auto campaigns cover an incredibly wide swath and Broad campaigns help cover any cracks that aren’t covered, Exact campaigns are your foundation. Exact Keywords These keywords will only serve your ads if the query exactly matches. If you have ‘shoes’ as an exact …

Advertising on Amazon: Broad Campaigns

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Broad Campaigns Broad campaigns come with their own complexities as they are great for finding new keywords, experimenting with keywords, and still keeping your ad costs low while generating conversions. Quickly, all of your campaigns – whether they are auto, broad, or exact – should be focused on converting shoppers. If a campaign is not seeing any conversions, then it …

Advertising on Amazon: Auto Campaigns

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Auto Campaigns Auto campaigns can be a great source for new keywords is you run them properly. Otherwise, they can be like an untended garden; quickly overrun with poor quality clicks and impressions and an apparent lack of conversions. An auto campaign that is not kept in check can waste lots of money without helping create valuable customers. What is …

Advertising on Amazon: Keyword Overview

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Advertising on Amazon: Keyword overview Last time, we gave a brief overview of advertising and keywords with Amazon’s sponsored products. Today we are going to go over broad match keywords and how to use them to attract more conversions while narrowing your keywords. Auto campaigns and broad campaigns are great for discovering new keywords since you can find out what …

Advertising on Amazon

In Advertising on Amazon by Corey ThomasLeave a Comment

Advertising on Amazon Today we are going to address some of the intricacies of selling on Amazon, starting with advertising. There is no doubt that ads are a fantastic way for Amazon to make money, but are they worth it for sellers, and how can sellers set up advertising in such a way that they are not losing money? Is …