How do I Setup Advertising on Amazon?

In Advertising on Amazon by Corey ThomasLeave a Comment

How Do I Setup Advertising on Amazon? Luckily, setting up advertising on Amazon is pretty straight forward. Login to your Seller Central account Click on Advertising on the upper navigation Click on Create New Campaign Name the campaign after the product you wish to advertise like this:“Product Name” Select the Manual radio button Click Continue Name this ad campaign the …

What is Amazon Brand Registry?

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What is Amazon Brand Registry? Amazon Brand Registry is a program for Seller Central brands that own their trademark and want access to some exclusive features like Enhanced Brand Content, videos in their product listings, Headline Ads, and Storefronts as well as increased protection for your trademarks and products. Luckily, the process is fairly straightforward, doesn’t cost anything extra, and …

What is an FNSKU?

In Listing Optimization & Marketing by Corey ThomasLeave a Comment

What is an FNSKU? An FNSKU is a unique code that Amazon uses to link a product to a specific seller. While you can still use a UPC code for your products, you run the risk of commingled inventory. An FNSKU prevents your inventory from being confused with another seller’s inventory and prevents your store from seeing poor reviews if …

How Do I stop Resellers from Undercutting My Prices on Amazon?

In Ecommerce by Corey ThomasLeave a Comment

How Do I stop Resellers from Undercutting My Prices on Amazon? There are a few ways to stop Amazon resellers from undercutting your prices: you can send them strongly worded letters or emails, contact Amazon if they are misrepresenting your product, or simply stop selling to them. A tight control of your supply chain is essential to success on Amazon …

What is Minimum Advertised Pricing on Amazon?

In Random by Corey ThomasLeave a Comment

What is Minimum Advertised Pricing on Amazon? Minimum Advertised Pricing Policies are nothing new, but how do you enforce them on Amazon? SImply put, the Minimum Advertised Pricing (MAP) Policy is the smallest amount that anyone can sell your product. You can enforce this through a handful of ways, but it can be extremely difficult on Amazon where sellers and …

Amazon and the Fashion Industry

In Amazon Insights by Corey ThomasLeave a Comment

Amazon and the Fashion Industry The fashion industry has traditionally made its money on the idea of being exclusive, owning something that no one else, or at least very few people, owns. Selling online has never been a high priority as it is simply not in line with the overall image. However, Amazon and ecommerce platforms are trying to change …

Advertising on Amazon: What is ACoS?

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What is ACoS? If you’ve looked at your ad campaigns, you’ve more than likely seen your ACoS. But what is your ACoS? It stands for Average Cost of Sale.  As a math equation: ACoS = (Adspend / Sales)*100 ACoS tells you how much money you are spending on advertising in order to sell a product. It can be calculated per …

Advertising on Amazon: Exact Campaigns

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Exact Campaigns Exact campaigns are the most important Amazon Sponsored Product campaign you can set up. While Auto campaigns cover an incredibly wide swath and Broad campaigns help cover any cracks that aren’t covered, Exact campaigns are your foundation. Exact Keywords These keywords will only serve your ads if the query exactly matches. If you have ‘shoes’ as an exact …

Advertising on Amazon: Broad Campaigns

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Broad Campaigns Broad campaigns come with their own complexities as they are great for finding new keywords, experimenting with keywords, and still keeping your ad costs low while generating conversions. Quickly, all of your campaigns – whether they are auto, broad, or exact – should be focused on converting shoppers. If a campaign is not seeing any conversions, then it …

Advertising on Amazon: Auto Campaigns

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Auto Campaigns Auto campaigns can be a great source for new keywords is you run them properly. Otherwise, they can be like an untended garden; quickly overrun with poor quality clicks and impressions and an apparent lack of conversions. An auto campaign that is not kept in check can waste lots of money without helping create valuable customers. What is …

Advertising on Amazon: Keyword Overview

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Advertising on Amazon: Keyword overview Last time, we gave a brief overview of advertising and keywords with Amazon’s sponsored products. Today we are going to go over broad match keywords and how to use them to attract more conversions while narrowing your keywords. Auto campaigns and broad campaigns are great for discovering new keywords since you can find out what …

Online Losses Cost Walmart Heirs $14 Billion

In Amazon Insights by Corey ThomasLeave a Comment

Is the largest indicator of Amazon’s health Walmart’s losses? As Amazon dominated Q4 online – with over 85% of all online transactions – Walmart seemed to hold its own with around 4% of all online sales. Walmart also reported growth in every quarter of last year, but apparently these stats were not enough to save Walmart in the stock market …

Amazon Announces Shipping with Amazon

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Shipping With Amazon In a rather anticipated move, Amazon announced that they will be trying out their Shipping with Amazon in Los Angeles with plans to expand to other US cities within the year. Amazon has already been busy building out it’s shipping infrastructure on the water, in the air, and in your house over the past decade. Now the …

Amazon Advertising: Taking on Google and Facebook

In Amazon Insights by Corey ThomasLeave a Comment

Amazon Projected to Surpass $4.5 billion in Ad Revenue in 2018 How did Google make most of its money early on? How has Facebook continued to make billions of dollars every year? Data and advertising. Luckily for Amazon, they are extremely well positioned in both of these areas – so much so that they are set to challenge Google and …

Amazon Growing in Portland

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While it might not be a second headquarters, Amazon is nearly doubling its footprint in Portland Amazon’s AWS made the news when it bought the late Sam Blackman’s Elemental Technologies in 2015 for $296 million. Now Amazon is making news again in Downtown Portland as it has agreed to lease 85,000 square feet in the Broadway Tower, which is set …