What is An Amazon Reseller?

In Growth Strategy Consulting by Corey ThomasLeave a Comment

What is An Amazon Reseller? An Amazon reseller is simply someone or some company that buys products and sells them on Amazon. Much of the time, they have purchased items at wholesale or in bulk form a distributor. Many businesses that sell on Amazon know who the resellers of their products are, but at the same time there are resellers …

Why You Should Hire an Amazon Agency

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Amazon agencies are cropping up, should you hire one? Amazon was built for folks that wanted to sell their own products. Everything about Amazon – to an extent – has been created with small business owners who want to reach a larger audience in mind. Unfortunately for those small business owners, or even large companies looking to sell on Amazon, …

Amazon Transparency Tracking

In Amazon Insights by Corey ThomasLeave a Comment

Amazon Takes One More Step Against Counterfeit Products Amazon has long been a champion of the brands that choose to sell through the ecommerce platform, and now they are making it even easier for brands to ensure authenticity with Transparency. What is Transparency? Amazon Transparency allows customers to see everything about their purchased product including manufacture date and location. Amazon …

Amazon Makes Move Towards Off-Amazon Advertising

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Amazon is Making Advertising Moves It’s no secret that Amazon is trying to take over the world. Now it is moving into digital advertising. Recently, Bloomberg reported that Amazon stopped buying a type of ad from Google, and now it is being reported that amazon is set to roll out its own remarketing product. This is in the wake of …

Product Listing Backend Keywords

In Listing Optimization & Marketing by Corey ThomasLeave a Comment

What Keywords Should You Use in Your Product Listings? As you build your product listing, you will come across a field labeled “Keywords.” But what keywords should you put in the field? Advertising keywords? SEO keywords? Are there other keywords that we haven’t discovered yet? The keywords that you should focus this limited space on are Brand Keywords. Brand keywords …

Amazon Product Listing Best Practices

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Amazon Product Listing Best Practices Your store is set up, if you are on Seller Central your products are at Amazon’s DCs, and you are selling some products, but not as many as you wanted. Why aren’t your products selling? When you search for your product, you don’t even see it listed on the first page and you know that …

What is Amazon SEO?

In Advertising on Amazon, Listing Optimization & Marketing by Corey ThomasLeave a Comment

What is Amazon SEO? SEO stands for search engine optimization, and since Amazon utilizes a different algorithm than Google or Bing, we use the term Amazon SEO. Basically, Amazon SEO is SEO that assumes transactions. The optimization that takes place under this assumption is then almost purely informational, hence product listings with product dimensions and bulleted feature lists. Question queries …

What is Amazon Brand Registry?

In Advertising on Amazon by Corey ThomasLeave a Comment

What is Amazon Brand Registry? Amazon Brand Registry is a program for Seller Central brands that own their trademark and want access to some exclusive features like Enhanced Brand Content, videos in their product listings, Headline Ads, and Storefronts as well as increased protection for your trademarks and products. Luckily, the process is fairly straightforward, doesn’t cost anything extra, and …

Advertising on Amazon: What is ACoS?

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What is ACoS? If you’ve looked at your ad campaigns, you’ve more than likely seen your ACoS. But what is your ACoS? It stands for Average Cost of Sale.  As a math equation: ACoS = (Adspend / Sales)*100 ACoS tells you how much money you are spending on advertising in order to sell a product. It can be calculated per …

Advertising on Amazon: Exact Campaigns

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Exact Campaigns Exact campaigns are the most important Amazon Sponsored Product campaign you can set up. While Auto campaigns cover an incredibly wide swath and Broad campaigns help cover any cracks that aren’t covered, Exact campaigns are your foundation. Exact Keywords These keywords will only serve your ads if the query exactly matches. If you have ‘shoes’ as an exact …

Advertising on Amazon: Broad Campaigns

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Broad Campaigns Broad campaigns come with their own complexities as they are great for finding new keywords, experimenting with keywords, and still keeping your ad costs low while generating conversions. Quickly, all of your campaigns – whether they are auto, broad, or exact – should be focused on converting shoppers. If a campaign is not seeing any conversions, then it …

Advertising on Amazon: Auto Campaigns

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Auto Campaigns Auto campaigns can be a great source for new keywords is you run them properly. Otherwise, they can be like an untended garden; quickly overrun with poor quality clicks and impressions and an apparent lack of conversions. An auto campaign that is not kept in check can waste lots of money without helping create valuable customers. What is …

Advertising on Amazon: Keyword Overview

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Advertising on Amazon: Keyword overview Last time, we gave a brief overview of advertising and keywords with Amazon’s sponsored products. Today we are going to go over broad match keywords and how to use them to attract more conversions while narrowing your keywords. Auto campaigns and broad campaigns are great for discovering new keywords since you can find out what …

Online Losses Cost Walmart Heirs $14 Billion

In Amazon Insights by Corey ThomasLeave a Comment

Is the largest indicator of Amazon’s health Walmart’s losses? As Amazon dominated Q4 online – with over 85% of all online transactions – Walmart seemed to hold its own with around 4% of all online sales. Walmart also reported growth in every quarter of last year, but apparently these stats were not enough to save Walmart in the stock market …