How Do I Increase My Amazon Seller Central Storage Limit?

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How Do I Increase My Amazon Seller Central Storage Limit? The easiest way to increase your storage limit for your Seller Central account is by moving 8% of your inventory for 9 consecutive weeks. Once you accomplish that\, then you can increase your inventory every two weeks until you have the inventory space you need, Your inventory space will never …

Product Listing Backend Keywords

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What Keywords Should You Use in Your Product Listings? As you build your product listing, you will come across a field labeled “Keywords.” But what keywords should you put in the field? Advertising keywords? SEO keywords? Are there other keywords that we haven’t discovered yet? The keywords that you should focus this limited space on are Brand Keywords. Brand keywords …

Amazon Product Listing Best Practices

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Amazon Product Listing Best Practices Your store is set up, if you are on Seller Central your products are at Amazon’s DCs, and you are selling some products, but not as many as you wanted. Why aren’t your products selling? When you search for your product, you don’t even see it listed on the first page and you know that …

What is Amazon SEO?

In Advertising on Amazon, Listing Optimization & Marketing by Corey ThomasLeave a Comment

What is Amazon SEO? SEO stands for search engine optimization, and since Amazon utilizes a different algorithm than Google or Bing, we use the term Amazon SEO. Basically, Amazon SEO is SEO that assumes transactions. The optimization that takes place under this assumption is then almost purely informational, hence product listings with product dimensions and bulleted feature lists. Question queries …

How do I Setup Advertising on Amazon?

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How Do I Setup Advertising on Amazon? Luckily, setting up advertising on Amazon is pretty straight forward. Login to your Seller Central account Click on Advertising on the upper navigation Click on Create New Campaign Name the campaign after the product you wish to advertise like this:“Product Name” Select the Manual radio button Click Continue Name this ad campaign the …

What is Amazon Brand Registry?

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What is Amazon Brand Registry? Amazon Brand Registry is a program for Seller Central brands that own their trademark and want access to some exclusive features like Enhanced Brand Content, videos in their product listings, Headline Ads, and Storefronts as well as increased protection for your trademarks and products. Luckily, the process is fairly straightforward, doesn’t cost anything extra, and …

What is an FNSKU?

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What is an FNSKU? An FNSKU is a unique code that Amazon uses to link a product to a specific seller. While you can still use a UPC code for your products, you run the risk of commingled inventory. An FNSKU prevents your inventory from being confused with another seller’s inventory and prevents your store from seeing poor reviews if …

How Do I stop Resellers from Undercutting My Prices on Amazon?

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How Do I stop Resellers from Undercutting My Prices on Amazon? There are a few ways to stop Amazon resellers from undercutting your prices: you can send them strongly worded letters or emails, contact Amazon if they are misrepresenting your product, or simply stop selling to them. A tight control of your supply chain is essential to success on Amazon …

What is Minimum Advertised Pricing on Amazon?

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What is Minimum Advertised Pricing on Amazon? Minimum Advertised Pricing Policies are nothing new, but how do you enforce them on Amazon? SImply put, the Minimum Advertised Pricing (MAP) Policy is the smallest amount that anyone can sell your product. You can enforce this through a handful of ways, but it can be extremely difficult on Amazon where sellers and …

Amazon and the Fashion Industry

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Amazon and the Fashion Industry The fashion industry has traditionally made its money on the idea of being exclusive, owning something that no one else, or at least very few people, owns. Selling online has never been a high priority as it is simply not in line with the overall image. However, Amazon and ecommerce platforms are trying to change …

Advertising on Amazon: What is ACoS?

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What is ACoS? If you’ve looked at your ad campaigns, you’ve more than likely seen your ACoS. But what is your ACoS? It stands for Average Cost of Sale.  As a math equation: ACoS = (Adspend / Sales)*100 ACoS tells you how much money you are spending on advertising in order to sell a product. It can be calculated per …

Advertising on Amazon: Exact Campaigns

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Exact Campaigns Exact campaigns are the most important Amazon Sponsored Product campaign you can set up. While Auto campaigns cover an incredibly wide swath and Broad campaigns help cover any cracks that aren’t covered, Exact campaigns are your foundation. Exact Keywords These keywords will only serve your ads if the query exactly matches. If you have ‘shoes’ as an exact …

Advertising on Amazon: Broad Campaigns

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Broad Campaigns Broad campaigns come with their own complexities as they are great for finding new keywords, experimenting with keywords, and still keeping your ad costs low while generating conversions. Quickly, all of your campaigns – whether they are auto, broad, or exact – should be focused on converting shoppers. If a campaign is not seeing any conversions, then it …

Advertising on Amazon: Auto Campaigns

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Auto Campaigns Auto campaigns can be a great source for new keywords is you run them properly. Otherwise, they can be like an untended garden; quickly overrun with poor quality clicks and impressions and an apparent lack of conversions. An auto campaign that is not kept in check can waste lots of money without helping create valuable customers. What is …