How do you get your products on the first page of Amazon search results?
The first page of search results on Amazon is a veritable gold mine as over 80% of all sales happen on the first page. The first two results alone account for over 65% of all sales. So how do you rank on the first page of Amazon search results? It is a process, but in order to rank on the first page of Amazon you can follow these steps:
Make sure your product listing is optimized with lots of quality keywords
Compare your prices to your competitors as Amazon will be more likely to show less expensive items early in results
Ensure you have plenty of inventory
Get lots of really good reviews
Sell through FBA especially with a Prime badge
The basic rule of thumb is that if you sell high-quality items that people want, Amazon is going to show those items to more customers.
Amazon Seller Authority
What it all comes down to is Amazon’s algorithm which attempts to show searchers the most relevant results possible. While there are many metrics that the algorithm measures, the long and short of getting your results ranked is:
Sell a desirable product
Sell it at a reasonable price
Fulfill orders quickly
Make sure your customers are happy
These four actions will ensure that your click-through rate is high, your customer satisfaction is high, and your sales volume is high or has great potential to be high. When looking for the best products to display in searches, Amazon takes into account the following metrics (among others):
Inventory (Amazon will not display a product with no inventory)
Whether the seller is FBA or not
All of these metrics put together become each seller’s Seller Authority and amazon loves high Seller Authority. It all makes sense: the more business you do for Amazon, the more Amazon will help your business succeed.
Making Amazon’s Algorithm Happy
In order to make Amazon’s algorithm happy and show up on the first page of results, you don’t necessarily have to be the best in every category. While that doesn’t hurt, you can certainly rank on the first page without FBA, or without advertising. Getting your products on the first page in Amazon’s search results is not a short term or instant thing, though and it can take a long time. Granted, we have seen products go from brand new to the top result in less than 6 weeks, but it is much more normal for that process to take anywhere from 3 months to a year. But why might it take so long?
Well, there are a couple important metrics that can take a while to build up metrics like positive reviews, sales volume, and a good CTR, you can always make sure your listings are optimized, you advertise, and your prices are competitive or better than your competition. There are steps you can take to make sure that customers are happy and more willing to leave a positive review while stopping negative reviews from having a negative effect on all your work.
If you have any questions about getting your products on the first page of Amazon search results, don’t hesitate to reach out the experts at Run AMZ!