VIDEO – Branding with Amazon Content

In Amazon Insights, Ecommerce, Listing Optimization & Marketing by Chris Gray

Over 50 percent of online product searches in the US are starting on Amazon.com.  For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So, it’s more important than ever for manufacturers to take control of their product content on the Amazon platform.   Often, clients come to me …

Product Listing Backend Keywords

In Listing Optimization & Marketing by Corey ThomasLeave a Comment

What Keywords Should You Use in Your Product Listings? As you build your product listing, you will come across a field labeled “Keywords.” But what keywords should you put in the field? Advertising keywords? SEO keywords? Are there other keywords that we haven’t discovered yet? The keywords that you should focus this limited space on are Brand Keywords. Brand keywords …

Amazon Product Listing Best Practices

In Listing Optimization & Marketing by Corey ThomasLeave a Comment

Amazon Product Listing Best Practices Your store is set up, if you are on Seller Central your products are at Amazon’s DCs, and you are selling some products, but not as many as you wanted. Why aren’t your products selling? When you search for your product, you don’t even see it listed on the first page and you know that …

What is Amazon SEO?

In Advertising on Amazon, Listing Optimization & Marketing by Corey ThomasLeave a Comment

What is Amazon SEO? SEO stands for search engine optimization, and since Amazon utilizes a different algorithm than Google or Bing, we use the term Amazon SEO. Basically, Amazon SEO is SEO that assumes transactions. The optimization that takes place under this assumption is then almost purely informational, hence product listings with product dimensions and bulleted feature lists. Question queries …

What is an FNSKU?

In Listing Optimization & Marketing by Corey ThomasLeave a Comment

What is an FNSKU? An FNSKU is a unique code that Amazon uses to link a product to a specific seller. While you can still use a UPC code for your products, you run the risk of commingled inventory. An FNSKU prevents your inventory from being confused with another seller’s inventory and prevents your store from seeing poor reviews if …

The Amazon Product Page: Tips for Setting up Your Product Page

In Listing Optimization & Marketing by Corey ThomasLeave a Comment

Tips For Setting Up Your Product Page Because each category can have unique requirements and limitations, I’ll cover a few, key, universal principles that should always be considered when beginning to sell a product on Amazon: Product images are crucial. Companies should use all available image slots and should carefully consider Amazon’s product image requirements. The first image is the …

The Amazon Product Page: Sections

In Listing Optimization & Marketing by Corey ThomasLeave a Comment

Amazon Product Sections Once a company decides how they’re going to sell products on Amazon.com, it’s time to actually start selling. Before we begin, we need to cover a few fundamentals: The Amazon Marketplace is built around individual product sales performance. This means every product page a company creates has to be of the highest quality – there is almost …

How to Sell on Amazon: Vendor Express/ Vendor Central

In Growth Strategy Consulting, Listing Optimization & Marketing, Supply Chain Management by Corey ThomasLeave a Comment

Vendor Express/Vendor Central These two sales methods function in a very similar way. In both of these instances Amazon no longer acts as a marketplace but becomes a distributor for a company’s products. Rather than owning the inventory as with the FBA and Merchant Fulfillment programs, in these two sales methods, Amazon submits purchase orders directly to companies and buys …