Over 50% of online searches for products begin on Amazon. With all that attention and traffic, effective product pages are critical for brands. At Run AMZ, we work tirelessly on behalf of our clients and their brands to build the perfect listings for their products. Whether it is the title, bullet points, A+ or Enhanced Brand Content, long description, back-end …
Why Amazon’s new one-day shipping is a greater threat to brands than retailers
Amazon made headlines in late April when their CFO Brian Olsavsky said they would be enhancing their Prime offering from free two-day shipping to free one-day shipping. Olsavsky went on to say that Amazon plans to spend $800 million in the second quarter in order to improve its warehousing and delivery infrastructure to achieve this goal. Now that the dust …
Video – Amazon as a Branding Tool
Brands all across the world are asking themselves how eCommerce marketplaces, specifically Amazon, fit into their go-to-market strategy. How can Amazon coexist and reinforce a Brand’s global strategy and help build the total market for its products as well as its brand? Amazon is many things, it isn’t is a brand building platform. Amazon at its core is the greatest …
Amazon Prime Day Series (Part 4 of 4) – Game Planning
With something as big as Amazon Prime Day, ultimate success comes down to preparation. With the four strategies outlined in our previous entry in our Prime Day Series, we’re going to dive right in and unpack how brands should prepare for Prime Day. General Game Planning: Anytime Amazon runs a major sales event – Black Friday, Cyber Monday or Prime …
Video – Controlling Price on Amazon
Retail pricing problems on Amazon have plagued manufacturers for years. In this video, we discuss how brands can use MAP pricing, authorized reseller programs and a deep understanding of their distribution networks to control price on Amazon.
Amazon Prime Day Series (Part 3 of 4) – Strategies for Prime Day
Now that we’ve gone through and looked at the history of Prime Day and made some predictions for the event, it’s time to look at the different strategies a brand can take to maximize the event. Prime Day is massive. With almost 1,000 orders per second and 125 million total orders over the 36-hour window in 2018, every brand should …
Amazon Prime Day Series (Part 2 of 4) – Predictions
In this second installment of our four-part Amazon Prime Day series, we’re going to attempt to predict a few things that Amazon will do for this year’s Prime Day. As we make my predictions, we’ll grade how “bold” each prediction is using a 1-10 scale and consider a “Favorability Score” of the result for Amazon’s sake if it comes true. …
“The Great Enabler” – How Jeff Bezos used his Letter to Shareholders to fight back
On Thursday, April 11th, Amazon released its annual letter to shareholders from Founder and CEO Jeff Bezos. Today, we’re going to break down the letter and dive into the obvious and subtle messaging Mr. Bezos used to try and show how Amazon is more of a curious, intuitive, enabler of success, than a cold, calculating, and ruthless tech giant. Because, …
Amazon Prime Day Series (Part 1 of 4) – The History of Prime Day
Baseball is back, vacations are planned, gas prices are going up and spring is transitioning into summer, so it’s time to start thinking about everyone’s new favorite holiday, Amazon Prime Day. As both shoppers and sellers, we all know Summer is Coming and Prime Day is almost upon us. Over the next four posts, we’ll take a deep dive into …
VIDEO – Branding with Amazon Content
Over 50 percent of online product searches in the US are starting on Amazon.com. For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So, it’s more important than ever for manufacturers to take control of their product content on the Amazon platform. Often, clients come to me …
VIDEO – Amazon Vendor Central vs Seller Central
With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth of online marketplaces over the last five years raises serious questions for many manufacturers. We are often asked: “should I sell TO Amazon, or …
Did Amazon Really Cut-off Thousands of 1P Vendors?
A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands of vendors on their North American platform on March 4th. Vendors, who for years received routine purchase orders, woke up to absent POs and …
Cyber Monday 2017 Report
Cyber Monday 2017 Report While numbers are hard to come by, Amazon has reported that Cyber Monday sales topped their record sales from Prime Day 2017 – the retail behemoth’s previous record day for sales. The good news for the world at large, and especially small businesses, is that there were over 140 million purchases made from small businesses who …
Black Friday 2017 Report
Black Friday 2017 Report While we are experts on all things Amazon, our ecommerce interests often lead us to reading and following trends outside of the selling giant. Black Friday is one of those times where it is especially helpful to read up on sales numbers online – plus it is pretty cool to compare internet-wide numbers to what Amazon …
