On Thursday, April 11th, Amazon released its annual letter to shareholders from Founder and CEO Jeff Bezos. Today, we’re going to break down the letter and dive into the obvious and subtle messaging Mr. Bezos used to try and show how Amazon is more of a curious, intuitive, enabler of success, than a cold, calculating, and ruthless tech giant. Because, …
Amazon Prime Day Series (1 of 4)
Baseball is back, vacations are planned, gas prices are going up and spring is transitioning into summer, so it’s time to start thinking about everyone’s new favorite holiday, Amazon Prime Day. As both shoppers and sellers, we all know Summer is Coming and Prime Day is almost upon us. Over the next four posts, we’ll take a deep dive into …
VIDEO – Branding with Amazon Content
Over 50 percent of online product searches in the US are starting on Amazon.com. For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So, it’s more important than ever for manufacturers to take control of their product content on the Amazon platform. Often, clients come to me …
VIDEO – Amazon Vendor Central vs Seller Central
With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth of online marketplaces over the last five years raises serious questions for many manufacturers. We are often asked: “should I sell TO Amazon, or …
Did Amazon Really Cut-off Thousands of 1P Vendors?
A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands of vendors on their North American platform on March 4th. Vendors, who for years received routine purchase orders, woke up to absent POs and …
How Do I stop Resellers from Undercutting My Prices on Amazon?
How Do I stop Resellers from Undercutting My Prices on Amazon? There are a few ways to stop Amazon resellers from undercutting your prices: you can send them strongly worded letters or emails, contact Amazon if they are misrepresenting your product, or simply stop selling to them. A tight control of your supply chain is essential to success on Amazon …
How Does Walmart Closing 63 Sam’s Club Stores Affect Amazon?
Is Walmart in Trouble? The short answer is no. Walmart is doing fine. But the long answer is maybe? Walmart is most definitely feeling the squeeze from Amazon as Amazon is closing the gap on one of the world’s largest brick and mortar retailers. While it might look bad to close 63 retail locations, Walmart looks to be in fine …
Cyber Monday 2017 Report
Cyber Monday 2017 Report While numbers are hard to come by, Amazon has reported that Cyber Monday sales topped their record sales from Prime Day 2017 – the retail behemoth’s previous record day for sales. The good news for the world at large, and especially small businesses, is that there were over 140 million purchases made from small businesses who …
Black Friday 2017 Report
Black Friday 2017 Report While we are experts on all things Amazon, our ecommerce interests often lead us to reading and following trends outside of the selling giant. Black Friday is one of those times where it is especially helpful to read up on sales numbers online – plus it is pretty cool to compare internet-wide numbers to what Amazon …
