Amazon Advertising: Taking on Google and Facebook

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Amazon Projected to Surpass $4.5 billion in Ad Revenue in 2018 How did Google make most of its money early on? How has Facebook continued to make billions of dollars every year? Data and advertising. Luckily for Amazon, they are extremely well positioned in both of these areas – so much so that they are set to challenge Google and …

Amazon Growing in Portland

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While it might not be a second headquarters, Amazon is nearly doubling its footprint in Portland Amazon’s AWS made the news when it bought the late Sam Blackman’s Elemental Technologies in 2015 for $296 million. Now Amazon is making news again in Downtown Portland as it has agreed to lease 85,000 square feet in the Broadway Tower, which is set …

Amazon Furniture Sales Grow by 33%

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Millennial Families Furnishing Homes Help Amazon Furniture Sales Increase Amazon has doubled down on two things that have helped increase sales in the Furniture category: branding its own lines of home furnishings – Stone & Beam and Rivet – and captivating the Millennial family population. We’ve mentioned that Millennials and especially Millennial families are one of the fastest growing consumer …

Amazon Pantry Sales increase by 38%

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Whole Foods Acquisition Improves Amazon Position While this might seem like a bland statement, consider that Amazon was well on its way to this mark on its own before the Whole Foods acquisition in August 2017. Q1 and Q2 saw 35% gains YoY for the Amazon’s consumables (basically things you can find in a grocery store). Whole Foods, Turkeys, and …

Amazon Nearly Doubles Luxury Beauty Sales

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Luxury Beauty Sales Up $188 million over 2016 At 47% growth YoY, the Luxury Beauty category saw the most year-over-year growth for Amazon in 2017. Lending credence to the idea that Amazon is a transactional marketplace, the Luxury Beauty category is full of long tail brands and products and helps to explain this category’s stellar growth, especially when compared to …

Amazon Grows Grocery by 33%

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Amazon Online Grocery Sales Over $1.5 Billion In a year of massive gains for Amazon, is it any wonder that their online Grocery sales grew by 33%, or $495 million in the same year that they acquired Whole Foods? However, Amazon Grocery sales were on a tear before the Whole Foods acquisition in August of 2017. Adding the 365 Everyday …

Amazon Grows in Consumer Electronics

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When you have the corner on a market, you’d expect some of your numbers to dip from time to time, but like stock in guns and gold, Amazon keeps growing it’s consumer electronics. This year, they were able to grow this sector by 4%. That is a $340 million increase in one year. Consumer Electronics What explains such a massive …

Amazon Grabs 4% of US Retail Sales

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Amazon spent 2017 setting and breaking records, exceeding expectations, and adding to its titanic weight. Record single day sales for Prime Day were topped on Cyber Monday. The Thanksgiving Weekend and Holiday season saw around 89% of all online sales conducted on Amazon! So it’s really no surprise that Amazon has carved out 4% of all US retail sales over …