“The Great Enabler” – How Jeff Bezos used his Letter to Shareholders to fight back

In Amazon Insights, Ecommerce by Corey Thomas

On Thursday, April 11th, Amazon released its annual letter to shareholders from Founder and CEO Jeff Bezos. Today, we’re going to break down the letter and dive into the obvious and subtle messaging Mr. Bezos used to try and show how Amazon is more of a curious, intuitive, enabler of success, than a cold, calculating, and ruthless tech giant. Because, …

Amazon Prime Day Series (1 of 4)

In Amazon Insights, Ecommerce by Corey Thomas

Baseball is back, vacations are planned, gas prices are going up and spring is transitioning into summer, so it’s time to start thinking about everyone’s new favorite holiday, Amazon Prime Day. As both shoppers and sellers, we all know Summer is Coming and Prime Day is almost upon us. Over the next four posts, we’ll take a deep dive into …

VIDEO – Branding with Amazon Content

In Amazon Insights, Ecommerce, Listing Optimization & Marketing by Chris Gray

Over 50 percent of online product searches in the US are starting on Amazon.com.  For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So, it’s more important than ever for manufacturers to take control of their product content on the Amazon platform.   Often, clients come to me …

VIDEO – Amazon Vendor Central vs Seller Central

In Amazon Insights, Ecommerce, Random by Chris Gray

With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth of online marketplaces over the last five years raises serious questions for many manufacturers.  We are often asked: “should I sell TO Amazon, or …

Did Amazon Really Cut-off Thousands of 1P Vendors?

In Amazon Insights, Ecommerce by Chris Gray

A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands of vendors on their North American platform on March 4th. Vendors, who for years received routine purchase orders, woke up to absent POs and …

Amazon Transparency Tracking

In Amazon Insights by Corey ThomasLeave a Comment

Amazon Takes One More Step Against Counterfeit Products Amazon has long been a champion of the brands that choose to sell through the ecommerce platform, and now they are making it even easier for brands to ensure authenticity with Transparency. What is Transparency? Amazon Transparency allows customers to see everything about their purchased product including manufacture date and location. Amazon …

Amazon and the Fashion Industry

In Amazon Insights by Corey ThomasLeave a Comment

Amazon and the Fashion Industry The fashion industry has traditionally made its money on the idea of being exclusive, owning something that no one else, or at least very few people, owns. Selling online has never been a high priority as it is simply not in line with the overall image. However, Amazon and ecommerce platforms are trying to change …

Online Losses Cost Walmart Heirs $14 Billion

In Amazon Insights by Corey ThomasLeave a Comment

Is the largest indicator of Amazon’s health Walmart’s losses? As Amazon dominated Q4 online – with over 85% of all online transactions – Walmart seemed to hold its own with around 4% of all online sales. Walmart also reported growth in every quarter of last year, but apparently these stats were not enough to save Walmart in the stock market …

Amazon Announces Shipping with Amazon

In Amazon Insights by Corey ThomasLeave a Comment

Shipping With Amazon In a rather anticipated move, Amazon announced that they will be trying out their Shipping with Amazon in Los Angeles with plans to expand to other US cities within the year. Amazon has already been busy building out it’s shipping infrastructure on the water, in the air, and in your house over the past decade. Now the …

Amazon Advertising: Taking on Google and Facebook

In Amazon Insights by Corey ThomasLeave a Comment

Amazon Projected to Surpass $4.5 billion in Ad Revenue in 2018 How did Google make most of its money early on? How has Facebook continued to make billions of dollars every year? Data and advertising. Luckily for Amazon, they are extremely well positioned in both of these areas – so much so that they are set to challenge Google and …

Amazon Growing in Portland

In Amazon Insights by Corey ThomasLeave a Comment

While it might not be a second headquarters, Amazon is nearly doubling its footprint in Portland Amazon’s AWS made the news when it bought the late Sam Blackman’s Elemental Technologies in 2015 for $296 million. Now Amazon is making news again in Downtown Portland as it has agreed to lease 85,000 square feet in the Broadway Tower, which is set …

Amazon Furniture Sales Grow by 33%

In Amazon Insights by Corey ThomasLeave a Comment

Millennial Families Furnishing Homes Help Amazon Furniture Sales Increase Amazon has doubled down on two things that have helped increase sales in the Furniture category: branding its own lines of home furnishings – Stone & Beam and Rivet – and captivating the Millennial family population. We’ve mentioned that Millennials and especially Millennial families are one of the fastest growing consumer …

Amazon Pantry Sales increase by 38%

In Amazon Insights by Corey ThomasLeave a Comment

Whole Foods Acquisition Improves Amazon Position While this might seem like a bland statement, consider that Amazon was well on its way to this mark on its own before the Whole Foods acquisition in August 2017. Q1 and Q2 saw 35% gains YoY for the Amazon’s consumables (basically things you can find in a grocery store). Whole Foods, Turkeys, and …

Amazon Nearly Doubles Luxury Beauty Sales

In Amazon Insights by Corey ThomasLeave a Comment

Luxury Beauty Sales Up $188 million over 2016 At 47% growth YoY, the Luxury Beauty category saw the most year-over-year growth for Amazon in 2017. Lending credence to the idea that Amazon is a transactional marketplace, the Luxury Beauty category is full of long tail brands and products and helps to explain this category’s stellar growth, especially when compared to …

Amazon Grows Grocery by 33%

In Amazon Insights by Corey ThomasLeave a Comment

Amazon Online Grocery Sales Over $1.5 Billion In a year of massive gains for Amazon, is it any wonder that their online Grocery sales grew by 33%, or $495 million in the same year that they acquired Whole Foods? However, Amazon Grocery sales were on a tear before the Whole Foods acquisition in August of 2017. Adding the 365 Everyday …