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Amazon Prime Day Series (Part 4 of 4) – Game Planning

In Advertising on Amazon, Amazon Insights, Ecommerce by Corey Thomas

With something as big as Amazon Prime Day, ultimate success comes down to preparation. With the four strategies outlined in our previous entry in our Prime Day Series, we’re going to dive right in and unpack how brands should prepare for Prime Day. General Game Planning: Anytime Amazon runs a major sales event – Black Friday, Cyber Monday or Prime …

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Amazon Prime Day Series (Part 2 of 4) – Predictions

In Amazon Insights, Ecommerce by Corey Thomas

In this second installment of our four-part Amazon Prime Day series, we’re going to attempt to predict a few things that Amazon will do for this year’s Prime Day. As we make my predictions, we’ll grade how “bold” each prediction is using a 1-10 scale and consider a “Favorability Score” of the result for Amazon’s sake if it comes true.  …

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“The Great Enabler” – How Jeff Bezos used his Letter to Shareholders to fight back

In Amazon Insights, Ecommerce by Corey Thomas

On Thursday, April 11th, Amazon released its annual letter to shareholders from Founder and CEO Jeff Bezos. Today, we’re going to break down the letter and dive into the obvious and subtle messaging Mr. Bezos used to try and show how Amazon is more of a curious, intuitive, enabler of success, than a cold, calculating, and ruthless tech giant. Because, …

Amazon Prime Day Series (Part 1 of 4) – The History of Prime Day

In Amazon Insights, Ecommerce by Corey Thomas

Baseball is back, vacations are planned, gas prices are going up and spring is transitioning into summer, so it’s time to start thinking about everyone’s new favorite holiday, Amazon Prime Day. As both shoppers and sellers, we all know Summer is Coming and Prime Day is almost upon us. Over the next four posts, we’ll take a deep dive into …

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VIDEO – Branding with Amazon Content

In Amazon Insights, Ecommerce, Listing Optimization & Marketing, Videos by Chris Gray

Over 50 percent of online product searches in the US are starting on Amazon.com.  For most businesses that means more of your consumers are interacting with your brand on Amazon than on your own website! So, it’s more important than ever for manufacturers to take control of their product content on the Amazon platform.   Often, clients come to me …

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VIDEO – Amazon Vendor Central vs Seller Central

In Amazon Insights, Ecommerce, Videos by Chris Gray

With uncertainty looming around the future of Vendor Central and the likelihood of Seller Central becoming a viable option for manufacturers, we’re going to break down the differences between these two strategies. Background The explosive growth of online marketplaces over the last five years raises serious questions for many manufacturers.  We are often asked: “should I sell TO Amazon, or …

Did Amazon Really Cut-off Thousands of 1P Vendors?

In Amazon Insights, Ecommerce by Chris Gray

A week ago, Amazon halted purchases from thousands of vendors. What is happening now and what does it mean for manufacturers? What Happened As previously reported by DIGIDAY and FORBES, Amazon unexpectedly stopped ordering from thousands of vendors on their North American platform on March 4th. Vendors, who for years received routine purchase orders, woke up to absent POs and …

What do Amazon’s New Long-Term Storage Fees Mean?

In Growth Strategy Consulting, Supply Chain Management by Corey Thomas

Amazon’s long-term storage fees were updated on August 15th, increasing charges on the minimum monthly charge for items that are in storage for longer periods of time. The increased fees are dependent on the number of units and the amount of space they are occupying. The way that Amazon has historically assessed long-term storage is by monitoring items on the …

Can I Ask for Buyer Feedback?

In Growth Strategy Consulting by Corey ThomasLeave a Comment

Can I Ask for Buyer Feedback? Reviews are essential to your Amazon store for a few reasons: they help increase your Seller Authority, they help increase your conversion rate, and they help inform potential customers. Amazon has been more and more restrictive about how sellers ask for feedback, but the short answer to ‘Can I ask for buyer feedback?’ is …

What is An Amazon Reseller?

In Growth Strategy Consulting by Corey ThomasLeave a Comment

What is An Amazon Reseller? An Amazon reseller is simply someone or some company that buys products and sells them on Amazon. Much of the time, they have purchased items at wholesale or in bulk form a distributor. Many businesses that sell on Amazon know who the resellers of their products are, but at the same time there are resellers …

Why You Should Hire an Amazon Agency

In Growth Strategy Consulting by Corey ThomasLeave a Comment

Amazon agencies are cropping up, should you hire one? Amazon was built for folks that wanted to sell their own products. Everything about Amazon – to an extent – has been created with small business owners who want to reach a larger audience in mind. Unfortunately for those small business owners, or even large companies looking to sell on Amazon, …

Amazon Transparency Tracking

In Amazon Insights by Corey ThomasLeave a Comment

Amazon Takes One More Step Against Counterfeit Products Amazon has long been a champion of the brands that choose to sell through the ecommerce platform, and now they are making it even easier for brands to ensure authenticity with Transparency. What is Transparency? Amazon Transparency allows customers to see everything about their purchased product including manufacture date and location. Amazon …